Fiera Emaia

fieraemaia.com — a register of exhibition design

Every entry is a build problem with a clock on it: method, tolerance, and what goes wrong when the schedule slips.

04

Surface

Everything a visitor stands close enough to touch. Print at four metres, film applied wet, laminate that cannot be touched up, and the seam that the eye finds before it finds the product.

Workers in hard hats and safety vests operate overhead crane equipment in a factory
Fig. 01

Artwork proofed on a desk and output at four metres shows every compression artefact.

A panel that is out by a millimetre is out by a millimetre in front of everyone, for four days, at eye height.