Fiera Emaia

fieraemaia.com — a register of exhibition design

Every entry is a build problem with a clock on it: method, tolerance, and what goes wrong when the schedule slips.

06

Strike

The build in reverse, under worse conditions. What comes apart in the right order comes back next season; what does not leaves the hall as waste.

Visitors sit at high tables near the Cosy & Trendy booth inside a busy trade fair hall
Fig. 01

The build in reverse under worse conditions: everyone leaving at once and the power going off.

Photo: Julian V / Pexels

Strike is the second half of the design, and it is the half that decides what exists next season.