Fiera Emaia

fieraemaia.com — a register of exhibition design

Every entry is a build problem with a clock on it: method, tolerance, and what goes wrong when the schedule slips.

05

Load-in

Forty contractors, one bay, a window nobody will extend. The schedule is the real design constraint, and it forces decisions upstream into the way the stand is packed.

Rows of white trailers backed into loading dock bays at a warehouse
Fig. 01

Mid-morning on the first build day: the queue is already out on the public road.

Photo: Tom Jackson / Pexels

The schedule is the only drawing on a build that everybody obeys and nobody keeps.