Fiera Emaia

fieraemaia.com — a register of exhibition design

Every entry is a build problem with a clock on it: method, tolerance, and what goes wrong when the schedule slips.

03

Light

A stand competes with a hall lit for forklifts. Contrast rather than brightness, rigging points that are rationed and surveyed, and finishes corrected against the fittings that will actually be above them.

Worker in hard hat and safety vest checks a handheld device on a factory floor
Fig. 01

Contrast, not brightness: the product reads because the ground behind it does not.

Light is the only part of a stand that cannot be checked from the drawing.